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Research

How sound shapes what visitors feel and learn

Sound Travels aims to describe visitors’ experience of soundscapes and how they influence STEM learning outside of school.

Anytime humans gather, sounds vary a lot. Over four years, researchers from TERC, COSI’s Center for Research and Evaluation and Northwestern University, together with artists, acoustic ecologists and educators, recorded hundreds of hours of audio in zoos, parks, botanical gardens and science centers, and asked about a thousand visitors what they heard and how it made them feel: energized, curious, peaceful, or uneasy. There is a lot to hear. Take the team’s soundwalk through the study sites, read the papers, and try the tools the research produced. Events, guides and activities are under Outreach.

Soundscapes and Intention · Papers & presentations · Research tools · Further reading

Start here · StoryMap for educators and designers

Soundscapes and Intention

Take a soundwalk with the research team through the places they studied: a conservatory, a science center, a zoo and a park. Along the way, hear what visitors noticed, what calmed or unsettled them, and what that means for anyone who designs a space where people learn. By TERC, COSI and Northwestern University researchers · April 2025.

Glass sculptures among the plants at Franklin Park Conservatory, the first stop on the Soundscapes and Intention soundwalk

Papers & presentations

As the first study of its kind, Sound Travels has a lot to share, and the team has been taking it on the road: to colleagues in informal learning, acoustics, anthropology, and zoos and aquariums. Papers and conference talks are listed first, then the project’s own reports and briefs. Most open as a PDF. Analysis is ongoing, so check back as new papers from COSI’s Center for Research and Evaluation are added.

PAPER · APPLIED ACOUSTICS

Constructing soundscapes: soundscape optimization and self-directed learning in outdoor environments

Hanbing Liang, University of Wisconsin-Madison · Applied Acoustics 255 (2027) 111493

CONFERENCE PRESENTATION

Bang, whoosh, roooaarrrr! Ways sound affects learners at zoos and aquariums

AZA 2026 Annual Conference · September 30, 2026 · Laura Weiss, Danielle Ross, Kelly Riedinger, Grayson Ponti and Joe E. Heimlich · Slides (PDF)

CONFERENCE PRESENTATION

Unpacking the CRaTE: measuring visitors’ cultural relationships and topical exploration

Visitor Studies Association · Omaha, NE · July 12, 2022 · Laura Weiss & Dolly Hayde · Session abstract, pp. 6–7

CONFERENCE PRESENTATION

The sound of culture: exploring acoustical features of sounds perceived in free-choice learning environments

Acoustical Society of America · November 19, 2024 · Donnelley Hayde

CONFERENCE PRESENTATION

Sound Travels research and its premise

Society for Applied Anthropology · 2024 · Hayde & Meyer

RESEARCH BRIEF

Sound Travels: visitor research update

Key ideas from visitor-focused data collection in project Year 2 · 2025

REPORT

Identifying, perceiving, and understanding sound

How informal educators on the project described sounds

REPORT

Learning from site visits

Observations from visits to a botanic garden, science center, zoo and park · Year 1

REPORT

Data maps

Relationships of interest among categories and constructs in the data set · Year 2, December 2024

WORKSHEET

Sounds in your program or exhibit

From the AZA 2026 session: list the sounds in your program or exhibit by type, choose an approach for each, and say why · PDF

Research tools

Crowdsourcing emotional responses

Two ways to try the research yourself: rate how the sounds the team recorded make you feel, or build a soundscape and test your own focus.

Research survey and tool · Sound and emotion

Where does your soundscape live in emotional space?

Listen to recordings from the study sites and place each one on the circumplex, from calm to energized and from unpleasant to pleasant. Then see how your ratings compare with others’ ratings. Designers can run their own exhibit mockups through it before and after a redesign.

Help with data collection. Every survey response makes the predictive tool more robust. Type TEST when prompted.

The arousal–valence circumplex: energized to calm, unpleasant to pleasant
Where You Focus app: build a soundscape that helps you focus

Research tool · Where You Focus

Can you focus here?

Build a spatial soundscape you could focus in and rate how each sound makes you feel. Then step into a painted bunting’s world and turn sounds down until you can hear its mating call.

Further reading and listening

Sound Travels leaders have published on ecology, acoustics, and music and its impact. Here are some of our favorite resources beyond the project.

For exhibit designers

  • Sound Advice: Acoustic Considerations for Museum Design (Weatherhead, 2007). Start with a sonic map, and plan on at least four players: exhibit designer, acoustics engineer, A/V or multimedia designer, and museum leader.
  • The trap of natural soundscapes. Visitors to “Sugar from the Sun” went looking for the recorded insects and birds, and began questioning whether the experience was real (Gyllenhaal, 2008).
  • Language and emotion. “Coast to Cactus in Southern California” used Spanish, English and Spanglish. Hearing a first language may distract from STEM concepts but deepen the intent to return.
  • Whose sounds get collected? Tourle (2017) argues that the crowd-sourced “Sounds of Our Shores” favored pleasant natural sounds and erased soundscapes of protest and working-class life.
  • Models for engagement: “Virtual Museum: Reconnecting to the Natural Heritage” (Boulder, CO) and “The Affective Geography of Silence: Towards a Museum of Natural Quiet.”

Acoustic ecology and listening

Parks and natural soundscapes

Science, sound and data

Books

  • The Nature Fix, Florence Williams
  • The Great Animal Orchestra, Bernie Krause

 

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