In Proceedings of the 28th international Conference on Human Factors in Computing Systems (Atlanta, Georgia, USA, April 10 - 15) (2010) . CHI-10. ACM, New York, NY, 1913-1916.
This paper introduces the concept of Online Communities of Creators (OCOCs), which are a subset of social network sites in which the core activity is sharing personal, original creations. Next it defines two distinct types of influence, Project Influence and Social Influence. Project Influence is a measure of the degree to which the community recognizes members' work. Social Influence is a measure of how much a member is a social bridge between otherwise unconnected members. These two types of influence are studied in an online programming community called the Scratch Online Community. Two multiple linear regressions determine the factors that predict each of the two types of influence. The factors predicting each were distinct, suggesting that these are two distinct constructs in this community.