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Research Library

a) Predicting Social Influence and Project Influence in Online Communities of Creators

Elisabeth Sylvan

In Proceedings of the 9th international Conference of the Learning Sciences - Volume 2 (Chicago, Illinois, June 29 - July 02, 2010). K. Gomez, L. Lyons, and J. Radinsky, Eds. (2010) . International Society of the Learning Sciences, 455-457.

Summary

Presented at the 9th International Conference of the Learning Sciences in Chicago, Illinois; June 29-July 2nd, 2010.

This paper introduces Online Communities of Creators, the subset of social networking sites in which the focus is sharing, developing and understanding personal creations. It proposes that two kinds of influence are important in these communities: social influence and project influence. Using multiple linear regressions the factors that predict each type of influence were identified for one Online Community of Creators called the Scratch Community web site.